Connect with us

Sports

Fashion brands to launch gym lines as pandemic accelerates hybrid lifestyles

fashion-brands-to-launch-gym-lines-as-pandemic-accelerates-hybrid-lifestyles

From Rishi Sunak’s 6am Peloton workout to the new aerobics comedy Physical starring Rose Byrne, our love of all things gym-related shows no signs of abating. Now two of the most cutting-edge fashion brands are releasing clothes to squat, jump and sweat into.

Telfar, the black-owned fashion brand beloved by Oprah Winfrey and Alexandria Ocasio-Cortez, known for its vegan leather, gender-neutral handbag and luxury durags, has announced a sportswear line set to launch in September. And Pangaia, the label at the forefront of sustainable fashion, which can count Pharrell Williams among its fans, has announced a 31-piece gym line.

“So far this year, sales for athleisure have outperformed fashion sales,” said Matt Powell, a senior sports adviser at retail market researcher the NPD Group. And despite it being a trend before the pandemic – in fact according to Chantal Fernandez, from industry website the Business of Fashion, “its fast growth had slowed down in recent years” – in 2020 the activewear market accounted for 40% of all online sales.

“This isn’t a flash-in-the-pan trend, it’s a lifestyle shift,” said Edited’s retail analyst Aoife Byrne. Indeed, the pandemic accelerated a more “hybrid” style of living. Work, home and pursuits such as exercise dovetailed together and dissolved the boundaries that had previously separated them. People are dressing to express this shift.

Gym gear has become everyday wear, as people wear items such as leggings as they would have worn jeans (searches for them grew by 144%, according to Lyst). “The pandemic took physical fitness from a public sphere to a private [one],” said fashion historian Prof Deirdre Clemente. “ This retreat has stripped away any auspices of formality in workout clothing: no one is going to see you.”

At the same time, the evidence suggests home gym goers are fully leaning into a new look. Lululemon announced an 88% sales increase in the first quarter of this year. Under Armour reported a year-on-year sales increase of 35%. Gym brands such as Puma, Gap’s Athleta, and running shoe brands such as Brooks, On and Hoka all outperformed in their market. “The relationship between exercise and what we wear has, yet again, been born anew amid social and cultural change,” said Clemente.

The growing activewear market is expected to reach £393bn by 2024, according to Allied Market Research. “In visceral ways the pandemic has brought to the cultural fore ideas about sportswear and athletic wear that had been percolating for almost two decades,” said Clemente. “Athleisure was a blurring line pre-pandemic but the demarcations between, ‘that’s casual but OK I guess’, and ‘that’s casual, whatever’, are nearly gone.”

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Sports

Chanel suit finds new fans in Gen Z channelling 90s nostalgia

chanel-suit-finds-new-fans-in-gen-z-channelling-90s-nostalgia

The Chanel suit, an outfit typically associated with ladies who lunch, has an unlikely new set of fans – Generation Z.

This month Olivia Rodrigo, the 18-year-old singer of hits including Driver’s Licence and Good 4 U, chose a pink and black vintage version for a visit to the White House to meet the US president, Joe Biden. Global fashion search platform Lyst said that following the appearance, searches for vintage Chanel rose by 200%.

Chanel suits have also been worn by Simone Biles on the cover of WSJ magazine, and by the cast in the Gossip Girl reboot. Jennie from the band Blackpink, meanwhile, wears the luxury label so much that she is sometimes called “Human Chanel” by fans.

Scene from Gossip Girl
The reboot of Gossip Girl. Photograph: BBC/PA

Rodrigo’s choice was a nod to First Lady style – its most famous wearer being Jackie Kennedy Onassis in the 60s – but the 90s are the focus of this revival. The singer’s suit is from Chanel’s spring/summer 1995 collection.

The references being made by the suit’s new Gen Z fans are more likely to be a young Helena Christensen on the catwalk in a Chanel suit and bikini top, Hilary Banks in The Fresh Prince of Bel-Air, or Cher Horowitz from the 1995 film Clueless. Instagram account @chanel_archives is a popular source for Chanel catwalk images from this era, whose high-profile followers include Ariana Grande and Tavi Gevinson.

Clueless
90s inspiration: Cher and Dionne in 1995’s Clueless. Photograph: Alamy

Chanel is, of course, a luxury brand and therefore expensive. Vintage suits on sites like Farfetch have prices starting at about £2,000. Those without rock-star budgets get the look with Chanel-like pieces on Depop, the resale app that Rodrigo uses herself, for as little as £25.

Depop’s global curation lead, Viviana Attard, who studies trends for the company, pinpoints the style as part of the rise of preppy look. “[Rodrigo] visually expressed a vibe that’s been gaining more traction lately – we’ve seen an increase in interest in listings and searches for the typical preppy look, recently brought back into fashion with the Gossip Girl reboot.”

Lyst’s content editor, Morgane Le Caer, argues that the different associations of the Chanel suit – the fact that it can signal preppy, first ladies, the 90s and the 60s – is a concept that appeals. “Gen Z style is … about creating a very personal world – or mood – through the juxtaposition of visual elements,” she says.

Ryan McMahon, who runs @chanel_archives, says he particularly likes the “kitsch” collections that Karl Lagerfeld produced for Chanel between 1990 and 1997.

“I think we’re in a generation of nostalgia, and everyone seems to be obsessed with looking back in fashion and remembering a time when fashion wasn’t so serious. Chanel in the 90s is a perfect example of this,” he says.

“Hopefully from my account people are discovering ways to style the Chanel suit in a fun and fresh way that can be youthful, which a skirt suit isn’t always assumed to be.”

Both Le Caer and Attard argue that the sustainability factor of vintage is important – and Rodrigo represents her generation here too. “[She] is a huge secondhand and vintage fan and makes environmentally conscious decisions with her fashion choices,” says Attard. “It’s no surprise she chose to wear vintage for such a high-profile and momentous occasion like visiting the White House.”

Continue Reading

Sports

Brows beaten: 10 of the best brow gels

brows-beaten:-10-of-the-best-brow-gels

Some people are blessed with naturally full, exquisitely shaped brows, the kind of luscious gift that keeps on giving – . If that’s you, come back next week. Everyone else, keep reading. Brows frame your face, but getting the right size, shape, colour and density demands skill. Too thin or thick, wrong shade or shape, and your face looks off kilter. Thankfully there is help. Professional threading is great for keeping brows tidy. If they are sparse, a brow tint will provide an illusion of fullness. Alas, it doesn’t last very long. For longevity, head to Daxita Vaghela, aka “The Lash Queen” who now also does microblading – the tattooing technique that adds hair strokes to your brow. It has a realistic finish and lasts up to 18 months. If you don’t fancy anything permanent (or have a low pain threshold) stick to products. Many swear by brow pencils, they are great for filling in gaps and creating sharp outlines, but for a natural finish, you need a steady hand and a light touch. An easier option for great volume and density is a brow gel. You simply brush the product on to your brows and you’re done. For a full but natural and glossy look, try the clear variation. For a bolder brow, try colour – the Anastasia Beverly Hills range is excellent. Brow gels are fail safe. Just don’t waste time trying to make them look identical. Remember, brows are siblings, not twins.

1. Hourglass Arch Brow Volumising Fibre Gel £27, spacenk.com

2. Benefit Gimme Brow + Volumising Eyebrow Gel £22.50, benefitcosmetics.com

3. Anastasia Beverly Hills Tinted Brow Gel £23, cultbeauty.co.uk

4. L’Oréal Paris Unbelievabrow Long Wear Top Coat £10.99, boots.com

5. Chantecaille Full Brow Perfecting Gel £34, libertylondon.com

6. Too Faced Brow Wig £18, toofaced.co.uk

7. Charlotte Tilbury Brow Fix Sculpting Gel £19, charlottetilbury.com

8. BareMinerals Strength & Length Serum-Infused Brow Gel £18, bareminerals.co.uk

9. UOMA Beauty Brow Fro Volumising Brow Gel £23.50, beautybay.com

10. Kevyn Aucoin True Feather Brow Gel £22, lookfantastic.com

Follow Funmi on Twitter @FunmiFetto

Continue Reading

Sports

Let the Games begin! Tokyo 2020 kicks off with manga-inspired opening ceremony

let-the-games-begin!-tokyo-2020-kicks-off-with-manga-inspired-opening-ceremony

After a one-year delay, several scandals, and with the spectre of the COVID-19 pandemic hanging over it, the Tokyo 2020 Olympic Games finally kicked off on Friday.

Athletes from around the world not only stepped foot in the Olympic stadium during the opening ceremony but also into the world of Japanese comics and graphic novels.

An orchestral medley of songs from iconic Japanese video games served as the soundtrack for the parade of countries at the ceremony.

The first song played on Friday was “Roto’s Theme” from the Dragon Quest series. Dragon Quest was enormously influential as the first console role-playing game, launching a genre. The parade also included the main Final Fantasy theme and “Victory Fanfare,” the song that plays when a player wins an encounter.

Another well-known song that was featured was “Star Light Zone,” from the original Sonic the Hedgehog. In addition to appearing in the original game, a remixed version appeared in the DS version of Mario & Sonic at the Olympic Games.

Additionally, the placards for the country names for the parade of athletes used manga speech bubbles, and the costumes for the placard bearers and assistants had manga touches in their design.

No spectators for the 11,090 athletes

This kick-off marks more than just the beginning of two weeks of sporting feats, it is also the end of a long and tiring marathon for the Japanese organisers who have been waiting for this moment since 8 September 2013 and the designation of Tokyo as the host city of the 2020 Olympic Games.

But the 11,090 athletes making up the 206 delegations — which for the first time include as many women as men — ventured out to parade in front of a near-empty stadium.

In the grandstand of the venue, which can normally accommodate 68,000 spectators, stood Japanese emperor Naruhito, International Olympic Committee President Thomas Bach, French President Emmanuel Macron and US First Lady Jill Biden.

These dignitaries and a few thousand other privileged guests will witness the lighting of the cauldron by the flame alighted on 12 March 2020 in Olympia, which traditionally marks the start of the Games.

But in a surprise move, after months of polls indicating hostility to the Games, Tokyo residents gathered in their hundreds around the Olympic Stadium before the ceremony.

They watched the Blue Impulse air patrol fly over the Japanese capital and sketch Olympic rings in the sky. They then posed next to the Olympic rings, carved on the stadium’s forecourt: “I’m delighted that the Games are starting, it’s a source of pride for me,” one Tokyo resident explained.

Tests, masks and a ban on families

To reassure the Japanese public, most of whom would have preferred another postponement or the outright cancellation of the Olympic fortnight, Japanese authorities took drastic measures: daily tests for athletes, compulsory masks for all, gatherings limited to the strict minimum in the Olympic Village, a ban on foreign athletes’ relatives and families coming to Japan and, last but not least, the almost total absence of spectators, something never seen before in the history of the Olympics.

Still, anti-Olympics protesters marched from Harajuku to Sendagaya ahead of the Olympic Games opening ceremony, criticizing the Japanese government for what some say is prioritising the Olympics over the nation’s health.

About 23% of the population of more than 120 million has been fully vaccinated, a number that has picked up since May but is still far short of where Japan’s government had hoped to be before the Olympics.

Japan has weathered the pandemic better than many other countries, logging about 853,000 cases and 15,100 deaths since the pandemic began. But infections have been surging, with Tokyo hitting a six-month high of 1,979 daily cases on Thursday.

The organisers of the event also have had to deal with several scandals including the resignation of the president of the organising committee, Yoshiro Mori, last February for sexist remarks, or that of the artistic director of the opening ceremony on Thursday for a bad joke about the Holocaust made more than twenty years ago.

Continue Reading
Advertisement

Trending

Copyright © 2016-2021 2Fast2Serious magazine.