Connect with us

2Fast

Success of Mustang and Bronco Sub-Brands Means More Spin-Offs to Come

success-of-mustang-and-bronco-sub-brands-means-more-spin-offs-to-come

Ford CEO Jim Farley was a champion of the idea of creating sub-brands around iconic Blue Oval nameplates, starting with Mustang and Bronco. With those models’ early success seeing their names spread beyond their core original Mustang and Bronco models, Farley thinks there is room to expand the concept to more nameplates.

“We have so much opportunity,” Farley tells MotorTrend in an interview. “We have such a plethora of ideas and passion brands in the company. So many in Europe and in the U.S. We run deep. So, I don’t think we’re going to stop there.”

The sub-brand idea goes back to the naming of Ford’s first performance all-electric, battery-powered SUV, the 2021 Ford Mustang Mach-E. The move rankled some purists who felt that all the Mustang styling cues in the world, not to mention 480 horsepower and 634 lb-ft of instant torque were not enough to justify attaching the Mustang pony car nameplate to a four-door crossover. The Mach-E represents the first expansion of the Mustang family in 55 years, meaning it also risks messing with the muscle car’s history and legacy and all those other sacred realms that can easily kill a bold idea.

How an Electric SUV Became a Mustang

Ford had begun work on a “compliance” electric vehicle, so-named because it was being developed to meet emissions standards and nothing more. The milquetoast crossover, based on the Ford Fusion, was scrapped under then-new CEO Jim Hackett, but it was his lieutenant Jim Farley who challenged the team to use the Mustang as inspiration for a sportier and more exciting design and the dynamism a rear-drive platform could inject. Somewhere along the development line, the vehicle went from Mustang-inspired to a full-on Mustang, having been deemed worthy of the pony badge.

Any fan-base vitriol is being overshadowed by critical acclaim for the Mach-E. Those who have driven one don’t care what it is called if it performs as promised. MotorTrend testers were impressed with the Mach-E’s balance and found it to be a whole lot of fun. Ford sold more than 6,600 Mach-E SUVs in the U.S. in the first quarter.

Bronco Becomes Sub-Brand

Creating an outdoorsy sub-brand around the Bronco name has been less controversial, but arguably more confusing. That is because the return of the Ford Ranger pickup-based, body-on-frame Bronco in two-and four-door configurations, is still a way out. The 2021 Bronco is not due until fall and some models have been delayed to the 2022 model year due to supply-chain issues.

Despite the delays, “we have almost 200,000 reservations for Bronco,” Farley says. “If they all convert to orders, that’s two years of production.”

Meanwhile, a new unibody SUV, sharing front-drive underpinnings with the Ford Escape but with more off-road capability and the squared-off, rugged look of a Bronco, is the first family member on the market. The 2021 Bronco Sport is on sale now—and more than 23,000 of them sold in the U.S. in the first quarter—and comes with a surprising amount of capability. A hallmark of the new Bronco brand is standard all-wheel drive.

“I’m so glad we allocated that capital to that Bronco lineup,” Farley says.

An entry-level compact pickup could join the Bronco brand, as well. It is expected to use the front-wheel drive platform used by the Ford Focus in Europe, and the new pickup—”Maverick” seems to be the leading name, but perhaps “Bronco Courier” could work—would slot below the Ranger.

More Sub-Brands to Come

The success of Mustang and Bronco spin-offs are encouraging Ford to continue down this path of putting variants and even different body styles under the umbrella of a single nameplate. “I made it very clear when we rolled out the plan that we’re going to create new passion brands too,” Farley says.

It makes marketing sense; building awareness for a new nameplate requires a lot of time and money. Tapping into a legacy name comes with recognition. Mustang has been mentioned in at least 50 songs; Bronco has been featured in more than 1,200 films, 200 songs, and one very famous police chase by a former running back.

The CEO does not go on to say which nameplates could evolve into sub-brands. We can hazard a few guesses. In Europe, where Ford continues to sell cars beyond the Mustang, the real emphasis is on commercial vehicles. Ford is betting heavily on returns from its commercial vehicles making Transit a good bet.

Then there is the Ford F-150. Ford lumps the light-duty pickup with heavy duties under the umbrella of F-Series—a category that collectively sells about 1.1 million trucks a year. But F-Series as a name has not really struck gold in the automotive lexicon the way F-150 has. There are so many trims and special editions that F-150 is arguably already a sub-brand (it’s a common refrain that Ford’s F-150 business alone could make up its own Fortune 500 company). And there is more to come, as Ford plans an all-electric F-150 next year, part of a larger plan to electrify its iconic vehicles.

Raptor Would Also Be a Good Sub-Brand for Ford

And with Ford promising a real acceleration in the number of nameplates still to come, including many new electric vehicles, there are likely sub-brands in the works for names we have not yet heard of. That includes plans for small electric vehicles for Europe using partner Volkswagen’s MEB electric vehicle platform.

“We’re going to grow as a company,” Farley says. “There’s no shortage of great ideas.”

So, to end on a touchy subject … Which does Farley prefer: a Mustang or a Mustang Mach-E? “I want both,” he tells us. “I want both because I have the luxury of having more than one vehicle in my household. And yeah. I want a Mustang for the Dream Cruise and I want my Mustang Mach-E, GT specifically, to drive to work every day, and once in a while, maybe a Bronco. And if I want to go up north on a nice summer weekend, I’ll probably take my Mustang. It depends on the trip.”

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

2Fast

The Rossmӧnster Overland Baja Truck Camper Replaces the Pickup Bed Entirely

the-rossmӧnster-overland-baja-truck-camper-replaces-the-pickup-bed-entirely

Post-pandemic adventurers, control yourselves. Behold, the Rossmӧnster Overland Baja truck camper, one heck of a cool looking off-grid camper that happens to come with a name suitable for shouting from the mountain tops. Cue the Ricola cough drops commercials.

The “Ross” in Rossmӧnster comes from Ross Williamson, the founder of the company and mastermind behind the Baja. Rather than the scary creature that hides in closets (made scarier by umlauts), mӧnster in Rossmӧnster refers to “mӧnster” in the Swedish language, meaning “to design and create artistically, simply, and skillfully,” according to the website.

In 2015, Rossmӧnster Vans started building custom vans out of its shop in Longmont, Colorado, suited for adventuring and overlanding. Next, Rossmӧnster Rentals, launched in 2019 and also run out of the Longmont location, provides opportunities for people to rent Rossmӧnster Sprinter 4x4s, VW Vanagons, Promaster Cities, and (now) pickup-truck-based campers.

Most recently, Rossmӧnster Overland launched in 2021 with its first truck camper model, the Baja. Broadening from its van-life focus to include truck campers was a natural expansion since the truck market is huge and there seems to be tons of demand for off-grid camper setups like the Baja. Not a spur-of-the-moment idea, the Baja project took about a year to fully develop and test.

The base truck for the Rossmӧnster Baja is a 2019 and newer half-ton or heavy duty truck with a 6.5-foot bed. That means a Ford F-150, Ford F-250, Ram 2500, Chevy 2500HD, and GMC Sierra 2500HD all work. Many truck bed campers utilize trucks equipped with long beds, but notice that the Baja is not a traditional in-bed truck camper that attaches to the factory truck bed. It’s not a slide-in camper, either. Instead, the camper replaces the whole bed, seamlessly continuing the cab’s body lines throughout the length of the camper so that it still looks like the bed could be there. Notice how the back of the camper overhangs beyond the length of bed, adding additional room.

Since the Baja camper replaces the bed, the whole setup more resembles an RV with its connected cab and living space. There’s an insulated pass-through from the cab of the truck into the camper, which can be closed via a roll down insulated partition that seals off the camper to reduce noise while driving. The camper also can be entered directly through its rear door.

Besides the pass-through, Rossmӧnster says the truck cab remains largely untouched and retains four factory seats. As for the rest of the truck, Rossmӧnster adds custom front and rear bumpers, Baja Designs fog lights, a Warn winch, upgraded rear air bag suspension, and front and rear locking differentials.

The custom composite Baja truck camper shell is inlaid with a Baja Designs LED light bar. Electric actuators control the rear door, while a 400-watt Zamp solar setup, customizable exterior rear storage racks, a Fiamma awning, and a custom MAXTRAX table mount round out some of the exterior highlights.

The hard shell top of the Rossmӧnster Baja truck camper pops up, adding over a foot of additional height. This feature keeps the camper compact and more fuel efficient while driving but more spacious, less dungeon-like while camping. The extended top uncovers a bounty of side and front windows that allow for a healthy amount of natural light to enter.

The Rossmӧnster Baja truck camper has three layout options that sleep 2 to 4 people. There’s a Queen-size bed with a fancy Tochta mattress and elegant skylight. It features multiple lighting zones, a 30-gallon fresh water tank, Cruise 85 Isotherm stainless fridge/freezer combo, True Induction cooktop, Ruvati workstation sink, exterior hot water shower, Rixen hydronic heat/hot water system, and Victron power system (3000-watt inverter, 400 Ah lithium battery bank, and Bluetooth battery monitor). An AC unit, water filtration system, and onboard air compressor are a few of the items on the upgrade list.

The Rossmӧnster Overland Baja starts at $175,000 (which includes the truck), a detail that may keep this dream rig locked tightly in dreamland. That’s an outrageous price tag when contrasted to the run-of-the-mill slide-in truck bed camper or used toy hauler, but right on par when you consider other luxurious, niche expedition vehicles (think EarthRoamer, a super-sized truck camper). These lightweight, compact off-grid setups are inherently expensive. Despite this healthy price tag, the crew at Rossmӧnster doesn’t seem bored, as the next available build slot is August 2021. The build itself takes about four weeks. If you’re interested and not currently rich, hey, maybe cross your fingers and think to-the-moon thoughts about your crypto investments…

Continue Reading

2Fast

What’s the Best 2021 Toyota Camry Trim? Here’s Our Guide

what’s-the-best-2021-toyota-camry-trim?-here’s-our-guide
Toyota Camry Full Overview

The Toyota Camry is a bona fide legend when it comes to affordable, reliable, drama-free transportation, and especially in the case of the current model, even the base trim comes well equipped. But what if you want a more stylish exterior, a few luxury touches, and the best driver assist features Toyota has to offer? The Japanese automaker provides five basic trims to choose from, and we’re here to spell out exactly what those trims get you. Shall we?

2021 Toyota Camry LE

At around $26,000, the base Camry LE provides few frills but just about everything you need. Notably, Toyota includes all of its essential driver assist features—limited speed range adaptive cruise control, automated emergency braking, lane keep assist with lane tracing, automatic high-beams, road sign assist, and rear-seat reminder are all standard.

The entry-level Camry also features LED headlights and daytime running lights, LED taillights with black accents, and a dark gray front grille. Camry LE models ride on 19-inch wheels and sport color-matched side mirrors and door handles.

Inside, you get fabric upholstery with an eight-way power driver’s seat and six-way manual passenger seat. Auto up/down functionality is included for all four windows. The base infotainment setup is a 7.0-inch touchscreen with Apple CarPlay and Android Auto plus six-speaker audio, and a 4.2-inch instrument cluster display is also standard.

2021 Toyota Camry SE

The Camry SE, priced at around $27,500, gets you all the same features as the LE plus some sporty touches. (Toyota breaks down the Camry lineup into two pillars—traditional luxury and sporty—with the former using “LE” in the name and the latter getting “SE. “) The SE’s LED headlights gain black accents, and styling benefits from a black front grille with sport mesh insert plus sport side rocker panels. There’s also a body-color rear spoiler, and the LE’s single-exit exhaust gains a new finisher with dual chrome tips.

While not luxurious, the interior provides a few niceties. Open the door, and you’ll find the base model’s fabric upholstery replaced with leatherette. The SE adds a leather-wrapped steering wheel with paddle shifters, too, and single-zone automatic climate control.

If you’re feeling dark, the Camry SE Nightshade provides blacked-out trim to differentiate itself from the standard SE. This special edition adds black side mirrors, black window trim, black door handles, a black rear spoiler, and black Camry badging.

2021 Toyota Camry XLE

Think of the XLE trim as a non-sporty base model with several extra luxury and convenience features (like an LE Xtra, or plus). And a much higher price: This model is a little shy of $31,000. There’s a bright metallic grille up front, 18-inch wheels, heated side mirrors with turn signal indicators, door handles with touch sensor locking and unlocking, plus keyless entry.

You’ll notice most of the changes once you step inside. Just on the seating front, the XLE adds leather upholstery, heated front seats, an eight-way power passenger’s seat, and adjustable rear headrests. Dual-zone automatic climate control with rear-seat vents is also included. Other luxe touches include wood-tone interior trim, ambient interior lighting, a 7.0-inch instrument cluster display, and a 9.0-inch infotainment setup.

There are driving improvements, too. The XLE adds improved stop-and-go adaptive cruise control, an electric parking brake, blind-spot monitoring, rear cross-traffic alert, and dynamic guidelines for the standard backup camera. XLE models also feature a drive mode switch that allows drivers to choose between Eco, Normal, and Sport.

Buyers have an additional powertrain option with the XLE. Whereas the LE and SE are offered in four-cylinder FWD and four-cylinder AWD configurations (as well as a hybrid setup), the XLE can be had with any of those options or Toyota’s 306-hp V-6. If you opt for the more powerful engine, you’ll also get a JBL nine-speaker premium audio system, a panoramic moonroof, sun visors with illuminated vanity mirrors, and a 10-inch head-up display.

2021 Toyota Camry XSE

Starting at around $31,400, the Camry XSE combines most of the luxury features of the XLE (upgraded interior, extra safety features, keyless entry, etc.) with the sporty aesthetic of the SE. Instead of the XLE’s 18-inch wheels, though, the XSE rides on 19s. Up front you’ll notice the same gloss black grille as the SE, and the profile shows off the XSE’s sport side rocker panels. The rear displays a dual-exit exhaust system with quad chrome tips. Interior touches include the SE’s leather-wrapped steering wheel with paddle shifters (the XLE lacks paddles), and patterned metal trim in place of the XLE’s wood-tone trim.

Opting for a Camry XSE V-6 adds all the same niceties as the six-cylinder XLE. That means the upgraded audio system, big moonroof, head-up display, and illuminated vanity mirrors are all included.

2021 Toyota Camry TRD

Essentially, the Camry TRD (Toyota Racing Development) is a more sport-focused Nightshade SE with the V-6 as standard. It lacks most of the luxury touches of the XLE and XSE, but it’s the least expensive way to score the Camry’s most powerful engine. Prices start at around $33,000.

The TRD is visually differentiated from the rest of the range with black heated side mirrors with turn signal indicators, black window trim, matte black wheel center caps with the TRD logo, a TRD rear spoiler, and a red TRD badge. A TRD cat-back dual exhaust changes up the soundtrack a bit, too.

The TRD’s interior is dressed up in red. There’s a TRD instrument cluster with red accents, red contrast stitching throughout the cabin, and TRD floor mats with red detailing. You’ll also notice a fixed rear seat (instead of the 60/40 split in other trims) and aluminum sport pedals.

So Which 2021 Toyota Camry Model Is Best?

Our money would probably go toward a Camry SE. Toyota includes all the crucial safety features with the entry-level LE, but we appreciate the SE’s design flourishes, leatherette upholstery, and automatic climate control. If you have a little more cash to spend, go for an XSE to score the upgraded infotainment system, improved driver assist tech, and better interior materials.

2021 Toyota Camry Trims:

Looks good! More details?

Continue Reading

2Fast

2022 Volkswagen Taos Earns Best-In-Class Highway MPG

2022-volkswagen-taos-earns-best-in-class-highway-mpg
  1. home
  2. news
  3. 2022 Volkswagen Taos Earns Best-In-Class Highway MPG

VW’s newest small SUV is the most fuel-efficient cruiser you can buy.

Volkswagen has announced official EPA fuel economy ratings for the 2022 Taos, its new entrant for the crowded subcompact SUV segment, and the numbers are good.

Due to go on sale this summer and starting at $24,190, the Taos comes with a single engine choice: A 1.5-liter turbocharged four-cylinder developing 158 hp and 184 lb-ft of torque, backed by an eight-speed automatic transmission. The small engine benefits from variable geometry turbocharging, which delivers improved performance and better fuel economy.

Case in point, the front-wheel-drive Volkswagen Taos is EPA-estimated at 28 mpg in the city, 36 mpg on the highway, and 31 mpg combined. These figures earn Taos FWD a tie for best-in-class highway fuel economy. For example, Nissan’s front-drive Kicks is EPA-estimated to deliver 31 mpg city, 36 mpg highway, and 33 mpg combined. The front-wheel-drive Hyundai Venue and Honda HR-V come close, at 34 mpg highway each, as does Kia’s Soul, which nabs a 35-mpg highway rating.

Taos models equipped with the 4Motion all-wheel-drive system and a unique seven-speed dual-clutch automatic get an EPA-estimated 25/32/28 mpg city/highway/combined; still good, but more in the thick of things with the competitive set.

It may be worth noting that these EPA ratings are based on the use of regular unleaded fuel. As stated by the EPA, compared to the national average for new vehicles, consumers who buy the front-wheel-drive Taos could save up to $750 in fuel costs over five years compared to the average new vehicle. Those buyers who opt for the Taos in all-wheel drive could expect to save $250.

Arriving this June, the 2022 Volkswagen Taos is entering a dog-eat-dog arena. Among its competitors are the Kia Seltos, Honda HR-V, Subaru Crosstrek, and Hyundai Kona. We’ll find out where the Taos stands (beyond fuel economy) in the highly competitive segment in our first test review. Stay tuned.

2022 Volkswagen Taos Fuel Economy (city/hwy/combined)

  • Taos FWD: 28/36/31 mpg
  • Taos AWD: 25/32/28 mpg

Continue Reading
Advertisement

Trending

Copyright © 2016-2021 2Fast2Serious magazine.